Stylistic features of modern Ukrainian agitationmaterials
DOI:
https://doi.org/10.17721/Keywords:
political discourse, publicity material, language tools, manipulative influence, political propaganda, linguistic and stylistic modeAbstract
An author analyzes the linguistic and stylistic features of modern propaganda materials, the basic language tools that are used for political agitation. It is mentioned, that figurative expressions in a special printed editions promote linguistic and manipulative political influence on the language consciousness of the public.
The aim of the article is to examine the linguistic and stylistic features of contemporary election campaign materials in the Ukrainian language.
Election campaigning seeks both to establish a positive image of a candidate and to undermine the public image of political opponents. The methods used to exert electoral influence largely depend on the political culture of the electorate; therefore, the linguistic design of campaign materials generally takes into account the social, cultural, and national characteristics of the target audience.
One of the most widespread forms of election campaign materials is the special edition of a newspaper. This is a distinctive type of campaign publication that combines the features of a leaflet, brochure, poster, and newspaper. Such publications issued by various political forces and used during the 2014 and 2015 election campaigns have been selected as the research material for this study.
The linguistic and stylistic features of contemporary Ukrainian-language printed campaign materials are determined by the political objectives and communicative purposes of these publications. The language of Ukrainian election campaign materials constitutes a complex interplay of psychological, linguistic, and communicative features, incorporating various manipulative techniques. The complexity and multidimensional nature of this material undoubtedly call for further scholarly investigation.
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