Соціум, культура, медійний інтертекст: взаємозалежності

Лариса Шевченко

doi:10.17721/

Authors

Larysa Shevchenko Taras Shevchenko National University of Kyiv Author

DOI:

https://doi.org/10.17721/

Keywords:

society, culture, media intertext, media communication, mass consciousness, verbalization of masss consiousness

Abstract

The author analyzes the correlations of institutional status of society and culture that are found in the media intertext. Features of media communication where verbalized reality motivates the mass consciousness and at the same time is motivated by this mass consciousness are also mentioned in the article. The integral approach to media text is realized in the paradigm of linguistic knowledge

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