Media collocations with the component PR: semantic and stylistic nature

Abstract

The article defines the semantic and stylistic possibilities of units with the component PR-, which are actualized in modern media communication. PR- as a derivative unit can produce new lexemes that actively function in the mass media. In the Ukrainian language, the activation of lexemes with a PR component is related to the "westernization" of the language, the integrative processes of the influence of English linguistic culture on Ukrainian, total globalization and Internetization, etc. Being combined with other units, they constitute a system of collocative units that can influence recipients. It is substantiated that PR is a productive element of "fused" word combinations, which in their structure and semantics tend to media phraseologisms. It is observed that such constructions in the media help expressively to verbalize the sense of the message, to make its meaning moremanipulative. Thus, PR as a stable component can appear both in pre- and postposition in media collocations. New stable constructions with the PR element have also been noted, the semantics of which is determined by the context and background knowledge of the recipients. Some units function with excessive emotional coloring often used in media headlines to attract the attention of recipients. Separately, emphasis is placed on the transformation of phraseology, in the structure of which the lexeme PR appears. Such a palette of stylistic possibilities of media collocations with the PR component allows to intensify their use in the information process. Partial attention is also paid to the use in the Ukrainian media of the English-language version of the lexeme PR, which is also activated in certain contexts, in particular in advertising. The lexeme PR, as we can see, has been activated in mass communication recently, is flexible in terms of the formation of stable constructions and can be included in various media contexts for a predictable impact on the recipient.